How to write news releases that get noticed
Claire CunninghamWritten by
Claire Cunningham
What do you do with junk mail? Are you like me? I toss this stuff without opening it – unless I see some benefit. Publication editors do same. They toss news releases that don’t demonstrate a benefit to their audience.What’s difference between a release that gets used and one that hits editor’s circular file? Here are seven easy tips for writing releases that get picked up rather than thrown out. 1. Make sure it’s newsworthy. What’s newsworthy, you ask. To be newsworthy your topic needs to be timely, of interest to publication’s audience, benefit-oriented, and substantive (that is, not self-serving, hype or fluff.) 2. Write a powerful headline. The headline is what will pull in editor or leave her/him cold. Keep it short and descriptive, but make it interesting. 3. Use journalist style. Editors are looking for facts, not fluff. Be sure to include essentials: Who, What, When, Where, Why and How. 4. Keep it brief. Editors are pressed for time and inundated with releases. Keep yours to one page, 300-800 words. The headline and first two paragraphs are most important parts of your release.
| | Who should choose Dish Network satellite TV?Written by Al Falaq Arsendatama
If you have taken sane decision to replace your cable TV with Satellite TV, one thing is sure that you won’t look back in regret. In fact you would regret for depriving yourself of this modern technology for so long. No doubt, more and more people are adding to Satellite fold and enjoying this new dimension of entertainment. The choice of over 150 channels covering all hues of life from classical music to rock music, premium movie channels, sports channels, informative channels and lots more will change way you used to watch your TV. So be ready to enthrall you with amazing picture quality and digital sound and feel difference in entertainment world. Undoubtedly, two Satellite TV providers, which make their presence felt in heart of US people, are DirecTV and Dish Network. They cover all 50 States and are ready to change your lives irrespective of your location. Get best satellite TV deal over Internet. Why Internet? Since it is cheaper and convenient to apply for connection online. These two Satellite TV providers will offer you value for money and service beyond your expectations. But you have to make up your mind on any one and even comparison is not easy considering so many things involved and difference is so subtle that you will end up straining your eyes and mind. But here we are giving some tips, which you can use for taking final decision. DirecTV started in 1994 and has largest base in United States but giving it tough competition is Dish Network, dazzling its viewers with its largest number of channels. The Dish Network bringing more sharpness to picture and clarity to sound by digitalizing TV programming pioneers concept of HD TV. Today Dish Network caters to more than 10 million satellite TV consumers and its consumer base is just widening. People with foreign origin can heave a sigh of relief as Dish Network provides you host of foreign programming and channels. You get to see a lot of channels in Spanish and Mandarin. Recently they have come up with Bridges TV Network targeting American Muslim population covering Muslim cultural programs besides usual package of cartoons, news, and music and movie channels.
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